Cafè Concerto
LONDON · UK · 2019
(COMMERCIAL)
Caffè Concerto stands as a beacon of culinary excellence, blending Italian flair with international acclaim across its diverse portfolio. Renowned for its refined menu, curated wine selection, bespoke celebration cakes, and an ambiance steeped in luxury, Caffè Concerto elevates dining experiences to extraordinary heights.
CREDITS.
CLIENT
CAFE CONCERTO - PRIVATE CLIENT
PHOTOGRAPHER.
NIKHOL WARDS
Re-branding
Collaborating closely with the Contractor entrusted with the Cafe Concerto project, I undertook the responsibility of consulting on the development of a fresh Design Standard for the UK Cafe Concerto Collection. This rebrand initiative aimed to supersede the outdated remodel implemented in 1993, characterized by trendy designs of that era, such as red carpets, dark oak wood, and gold trims.
Primary Goal:
Instagram-Worthy Space
With a focus on social media appeal, the second priority was crafting a venue that’s highly Instagramable and social media-friendly. This was achieved through the strategic use of bright lights and vibrant colors, ensuring a visually captivating experience for patrons.
The client sought a revitalized design standard to imbue their cafe chain with a contemporary aesthetic, inspired by renowned London venues like The Ivy and Cafe Elle.
